Web design is both craft and science, content and presentation. There are many different approaches, some more successful than others, but the real path to success is a focus on what's important.
If you're visiting this site, we want presentation to make it easy for you to find needed information in a pleasing experience. If you're a client, we want the same thing, but with a focus on your needs rather than ours. Whether you sell a service or a product, your focus must be on your customer or you won't long be in business.